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Olio Pizza
Deliverables:
Social Media Marketing
Google My Business Optimization
Product Photography
Video Production
Video Editing
The Hip Pizza brand that all of Gen z is talking about, Olio Pizza is a national wood fired pizza brand that specializes in solving your late night hunger pangs and munchie needs. With a strong product line and service offering, their fans swear by them while new customers are swept off their feet
The Challenge
While Olio’s product quality was undeniable, they quickly recognized that staying relevant in the fast-moving digital landscape required an airtight marketing strategy. With social media platforms evolving rapidly and trends shifting constantly, they needed a comprehensive approach to engage their target audience, especially Gen Z, whose attention span is notoriously short. To address this, we worked closely with Olio to develop a forward-thinking marketing plan that encompassed trend-driven content and dynamic social media videos. This strategy helped position Olio as a brand that not only keeps up with trends but sets them, ensuring long-term visibility and growth in the competitive digital space.
The Solve
We developed engaging, trend-driven content for Olio that not only captured the brand’s essence but also connected with their target audience—primarily Gen Z. By producing a series of dynamic social media videos, we aligned with current trends while staying true to Olio’s brand values. These videos were carefully designed to be both visually appealing and relevant to Gen Z’s interests, helping to foster deeper connections with this audience. The content successfully resonated with viewers, driving increased traffic to Olio’s social platforms. This strategy reinforced Olio’s digital presence and brand recognition.
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