Les Baskets

Taking Bangalore's Drip Culture to New Online Frontiers

Les Baskets: Drip, Culture, and Conversions

Rundown partnered with Les Baskets, Bangalore’s streetwear concierge, to transform their digital presence. We crafted a 30-day content plan around Sneaker Stories, Culture Integration, Collector’s Editions, and Lifestyle, mimicking editorial zines and TikTok energy. Their website received a clean UX, focusing on exclusive products for a seamless, no-nonsense virtual store experience.

Project Duration January 2024 - Present
Services Marketing, Content Creation, Web Development
Industry Footwear & Clothing
Client Les Baskets
Client Requirements: Crafting Culture for Les Baskets

Rundown created a 30-day content calendar for Les Baskets, focusing on Bangalore's youth and sneaker culture. We developed editorial-style Reels and static posts across defined pillars, featuring interviews, street-style, and memes to boost engagement. Simultaneously, we built a clean, user-friendly website prioritizing product display, making their online presence as authentic as their brand.

Les Baskets: Digital Drip Delivered

Rundown built Les Baskets' content around community and credibility. Sneaker Stories and Collector's Editions highlighted exclusivity, while Culture Integration and Lifestyle posts created a vibrant digital clubhouse. The website received a sleek UI, meticulously capturing the physical store's vibe and focusing on product, delivering a seamless digital experience.

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