Runway 27

Taking Bangalore’s newest aviation-themed restaurant to digital heights.

Cleared for Takeoff: Launching Runway 27 into Bangalore’s F&B Scene

Launching Runway 27, an aviation-themed restaurant in Bangalore, meant creating buzz that matched its bold interiors and brunch vibes. From pre-launch hype to post-launch loyalty, we crafted a scroll-stopping campaign that turned diners into loyal fans—guiding the brand to a smooth, stylish touchdown in the city’s competitive F&B space.

Project Duration July 2024 - September 2024
Services Marketing
Industry Food & Beverages
Client Runway 27
Client Requirements: Preparing Runway 27 for a High-Altitude Launch

Runway 27 needed a launch strategy that balanced flair with finesse. We built pre-launch buzz through behind-the-scenes content, showcased the aviation-themed interiors, and targeted experience-driven diners. By blending fun trends with a premium tone, we positioned the restaurant as Bangalore’s must-visit spot—driving steady engagement and footfall from day one.

From Boarding Passes to Buzz: Runway 27’s Flawless Launch Execution

We launched Runway 27 with immersive pre-launch content, quirky aviation-themed trends, and influencer collaborations. Behind-the-scenes stories built anticipation, while engaging visuals and UGC fueled excitement. From “Captain’s Logs” to live launch coverage, every post amplified the experience—resulting in a smooth takeoff, strong footfall, and a buzzing online community.

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